Independent Wine & Beverage Consulting — London & the South East

Wine direction for the pass, the cellar, and every table between.

Cellar Door Consulting curates wine lists, manages private cellars, trains hospitality teams, and sources allocation wines — for restaurants, collectors, and hosts across Central London, Greater London, Surrey and Essex.

11,400+
restaurants across London
£9.2bn
London restaurant market by 2027
4
core disciplines, one point of contact
0%
supplier commission taken on advice
The List

Four disciplines. One consultant.

Most advisors specialise in a single course. Cellar Door Consulting runs the full service — from a restaurant's by-the-glass pour to a private cellar's insurance valuation.

Who We Serve

Three audiences. One accountable expert.

01 — On-Trade

Restaurants & Bars

A fractional wine director for independents and small groups across Central London who need list expertise without a full-time salary.

  • New openings & list relaunches
  • Margin & by-the-glass strategy
  • Staff training & service standards
02 — Private

Private Individuals & Collectors

Cellar building, valuation, and management for collectors across London, Surrey, and Essex — often via a trusted introduction.

  • New cellars & house moves
  • Insurance & valuation reports
  • Ongoing collection management
03 — Occasions

Events & Corporate

Bespoke tastings, private dinners, and beverage programming for corporate hospitality and private members' clubs.

  • Product launches & client entertainment
  • Guided private tastings
  • Corporate gifting & sourcing
A Life In Wine

Some of the bottles that have passed through these hands.

From grower Champagne to first-growth Bordeaux, Burgundy grand cru to fortified Madeira — direct, hands-on experience with the wines that matter, and the cellars that hold them.

Case Studies

Early engagements, in progress.

Cellar Door Consulting is onboarding its founding clients now. The slots below show the shape each case study will take — restaurant, private cellar, and event — and will be replaced with real names, results, and photography as engagements complete.

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Restaurant & Bar

Founding client — list relaunch

A Central London independent rebuilding its by-the-glass programme and full wine list around a new seasonal menu.

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Beverage margin
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List size
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Private Client

Founding client — cellar audit

A private collector in Surrey commissioning a full inventory, valuation, and storage review ahead of a house move.

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Bottles catalogued
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Valuation delivered
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Events & Corporate

Founding client — private tasting

A corporate hospitality evening with a bespoke guided tasting and beverage programme for client entertainment.

—
Guests hosted
—
Wines poured

Interested in becoming a founding client? Founding engagements are offered at reduced case-study rates in exchange for a testimonial. Get in touch.

The Pledge

Independent, by design.

No distributor pays for a place on your list. No producer funds the advice you receive.

"Every recommendation is made for the table it's poured at — not the supplier behind it."

The Founder

Fifteen years on the floor, from Johannesburg to Mayfair.

Stefan Kobald, Founder of Cellar Door Consulting
Stefan Kobald
Founder & Advanced Sommelier

Stefan's career began on the floor of the Saxon Boutique Hotel & Villas in Johannesburg, where Michelin-calibre service standards and daily cellar discipline set the tone for everything that followed. A move to London in 2015 led to sommelier and head sommelier roles across some of the city's most respected wine-forward restaurants — including Pollen Street Social, City Social, and the Biltmore Hotel — building and running lists, managing supplier relationships, and training service teams from the ground up.

Since 2023, Stefan has served as Head Sommelier at Core by Clare Smyth, a three-Michelin-starred restaurant, overseeing wine purchasing, list curation, cost and margin control, and the training of a multi-sommelier team. Across his career he has also opened new sites, built wine programmes from scratch, and personally mentored several junior sommeliers through their Court of Master Sommeliers Introductory and Certified examinations.

Cellar Door Consulting was founded to bring that same level of direction — the kind usually reserved for Michelin-starred dining rooms — to independent restaurants, private collectors, and event hosts across London and the South East, without the conflicts of interest that come from supplier-funded advice.

Stefan Kobald guiding a private Champagne tasting

Guiding a private Champagne tasting.

Career

Head Sommelier, Core by Clare Smyth
Three-Michelin-starred restaurant · 2023 – present
Head Sommelier, Pollen Street Social
2020 – 2023
Wine Director, Biltmore Hotel
2019 – 2020
Head Sommelier, City Social
2018 – 2019
Group Head Sommelier, Social Company
2017 – 2018 · opened Hai Cenato, Victoria

Recognition & Contribution

  • Winner, Chaîne des Rôtisseurs Best Young Sommelier of South Africa — represented South Africa at the World Best Young Sommelier competition, placing 6th
  • Judge, Sommelier Wine Awards, London
  • Judge, Decanter World Wine Awards
  • Mentored multiple junior sommeliers through their Court of Master Sommeliers Introductory and Certified examinations
Certification

Advanced Sommelier, Court of Master Sommeliers — currently preparing for the Master Sommelier Diploma.

Coverage

Central London, Greater London, and the wider South East — Surrey and Essex included.

Independence

No supplier commissions, allocations, or kickbacks — fees are paid only by the client.

Enquire

Start with a conversation.

Tell us a little about your restaurant, cellar, or event, and we'll come back with next steps within one working day.